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| Telemarketing Management |
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Argo Marketing Group takes a consultative approach in program design and management of your telemarketing campaign.
Argo is a dedicated Campaign Performance team at your fingertips. We are uniquely positioned within your Direct Response Campaign to manage, implement, create and optimize the tasks, moving parts, people and data that makes a campaign profitable, and enduring.
Over 10 years of managing telemarketing campaigns we have developed and fine tuned the following tasks:

- Scripting - Collaboratively develop agent scripting to increase sales conversions, enhance average order value and meet applicable laws and regulations while exceeding customer expectations.
- Campaign Setup Logistics - Media and fulfillment exports, report design for key metrics, training guidelines, and standard operating procedures for existing campaigns, products, services and future tests.
- Training - The Argo team will work with you to ensure all dedicated and shared sales and service agents have a clear understanding and working knowledge of product features and benefits and that all agents can converse knowledgably and effectively to both sell and service the product(s) offered. On-going feedback and training will occur throughout the campaign to produce outstanding results.
- Call Monitoring - Through Argo’s QA team, using our proprietary online scoring platform, calls will be monitored, scored and tracked. These results will be used to further customize training, focus on areas of needed improvement and gauge the overall effectiveness of your customer service campaign.
- Technology - By utilizing our state of the art technology and experienced operations department we will deploy campaigns quickly, modify call flows, IVR applications and ensure data security. Our ability and knowledge of third party CRM platforms lets our clients operate autonomously of a fulfillment center, providing a greater checks and balance system for our clients, and the ability to scale effectively.
- Reporting - At Argo we believe that your data is the lifeblood of your campaign; that is why special attention is given to delivering detailed call reports, revenue reports, call reviews, and projections to you in a timely manner. Not only will we provide this data, but we will also help you understand it, and make actionable decisions based upon it.
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